Labels Case Study - Promotional Confectionery
"Switching to the Oki Pro1050 was a gamechanger. We save so much time and the quality of our labels is just as good as what we were getting from print shops. It’s been a fantastic investment for our business." - Brent Hooper
The Challenge
Fundraising Buy Confectionery (FBC), led by Brent Hooper, specializes in delicious promotional products for businesses and corporate customers. Brent faced a significant challenge with the efficiency of his operations: Outsourcing the printing of product labels was causing longer lead times, hindering the ability to meet urgent orders and reducing productivity. Brent needed a solution that would allow him to print high-quality labels on-demand, ensuring quick turnaround times.
The Solution
Cardy introduced Brent to the Oki Pro1050, a versatile and reliable label printer that promised to address his specific needs. With the Oki Pro1050, Brent's team could print their own labels in-house, eliminating dependency on external printing services. This printer offered exceptional print quality, ensuring that the labels maintained the professional look and feel that FBC customers expected.
The Results
- Time Savings: With the Oki Pro1050 Brent eliminated time spent waiting for labels to be delivered. He could now print labels on-demand, matching production schedules perfectly and allowing for immediate adjustments based on inventory needs. This capability led to faster order fulfilment and improved customer satisfaction.
- Cost Savings: The switch to in-house printing with the Oki Pro1050 resulted in significant cost savings. While direct costs reduced a little, Brent was able to cut down on other expenses associated with external printing services, such as shipping fees and minimum order quantities. Many indirect costs such as the time involved in ordering and waiting for labels were eliminated completely. The Oki Pro1050 proved to be a cost-effective solution, with a quick return on investment.
- Quality Excellence: One of Brent’s primary concerns was ensuring that the quality of the labels met the high standards set by his commercial print partners. The Oki Pro1050 exceeded expectations by delivering vibrant and durable labels that were indistinguishable from those previously outsourced. The printer’s ability to handle a variety of label materials also allowed for more creativity and customization in the label designs.
The Impact
The implementation of the Oki Pro1050 transformed the operations at Fundraising Buy Confectionery. Brent now enjoys the flexibility and efficiency of in-house label printing, leading to quicker turnaround times and substantial cost savings. The high-quality output of the Oki Pro1050 ensures that Fundraising Buy Confectionery's products remain attractive and professional, maintaining customer trust and satisfaction.
Conclusion
Brent’s success story is a testament to how the right technology can streamline processes, reduce costs, and improve overall business performance. Fundraising Buy Confectionery continues to thrive, with the Oki Pro1050 playing an important role in its operational success.
